About This Design

The bright and bold colour palette with minor monochromatic details along with the fun-loving hops mascot playing hopscotch communicate the fun and energetic tone of the brand to the consumer. Adobe’s Scotch Display SemiBold is used for the logo as the high contrast serif font communicates a modern tone and contrasts with the logo illustration. The serif logo font is paired with a sans serif body copy font, Adobe’s Agenda Light, to keep the body copy simple, easy-to-read and not distracting.

Hopscotch Brewing Co. is a lively and not-so-serious craft beer company targeting the younger Millennial and older Gen Z demographics (approx. 25-35). Hopscotch Brewing knows that high quality, locally crafted, and flavourful beers are appreciated in the craft beer world which is reflected in their brand design and beer varieties. Hopscotch Brewing believes that whether you’re enjoying a beer on the dock at the cottage or spending a cozy evening in with friends, enjoying good beer brings people together.