Seeds Tree Planting Co.
Seeds Tree Planting Co. is a fictional brand created for a negative space logo assignment at Humber College. Seeds is a non-for-profit tree planting company which partners with other businesses to make a difference in reforestation. By partnering with Seeds, companies can commit a customizable percentage of their revenues to reforestation efforts. For every dollar contributed by a company, Seeds will plant one tree on their behalf.
Role: Art Director, Graphic Designer & Original Illustrations (Illustrator)
Client: Seeds Tree Planting Co. (Mock Project- Humber College)
About This Design
The Seeds logo uses the negative space between the two mirrored ‘E’s to create the shape of a tree to represent the company’s operations and mission. The dark rich green colour was selected to communicate nature, growth, and friendly personality to consumers. Finally, the logo is positioned on an angle with a slight increase in size to represent growth.
All mockups from www.freepik.com, images from www.unsplash.com, icons from www.flaticon.com